Kate Ro

UGC creAtor

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who am I

I’m a UGC creator for brands. I make both photo- and video-content for many niches such as makeup/skincare/hair, sport, foods, supplements, jewelry/accessories, home decor, clothes/footwear, fragrances, education etc.

What is UGC?

UGC-user generated content,

is a photo/video content created by users for brands. It is made in different forms and styles to meet the demand of the brand and creators concept. UGC is supposed to be posted on social media.

Why is it impostant?

UGC is exceptionally precious due to its realistic image. Customers like seeing proves from actual people same as they are, made in domestic terms but in good digital quality. UGC increases products’ credibility and brings brand's promises into perspective. Brands make certain promises to their customers or audience and customers want to see if these promises are kept.

Marketers dedicate a lot of time and money into crafting the perfect messages and professional imagery they think consumers want to see. But it turns out consumers don’t want perfect, they want real.

UGC is authentic

When asked, 90 percent of consumers say authenticity is important when deciding which brands they like and support, and 60 percent say UGC is the most authentic form of content.

Recent works